A new year is just around the corner – a time to pause from our busy routines, reflect on the goodness all around us – and start preparing those holiday feasts! This year, Amadeus is grateful for the opportunity to provide solutions and tools that shape the future of travel for our customers and industry partners. Here are five things we are thankful for this year:
Travel professionals still serve the buffets
Contrary to rumors that travel professionals have gone the way of the wooly mammoth, they remain vital industry players. In a recent American Society of Travel Agents (ASTA) member survey, 74 percent reported that agency revenue for the first half of 2014 was better than or equal to the first half of 2013. Transactions were up 45 percent, and 43 percent reported client base growth.
“Americans say they have a better trip when they use a travel agent,” said ASTA President and CEO Zane Kerby. “Leveraging [a travel professional’s] experience and expertise makes the difference between a bad or so-so vacation and the experience of a lifetime.”
New guests are coming to dinner
New consumer trends – like the burgeoning Active Senior demographic – are fueling travel spending. A new research study by Amadeus, “Trending with Seniors: Understanding the Active Senior consumer traveler,” reports that the global population of adults age 65 and older will triple to 700 million in six years, one in every six Americans.
The Baby Boom generation is fitter, healthier and wealthier than any other group in history. Greater disposable income gives travel professionals a unique opportunity to tap senior spending power – $157 billion, according to a 2013 Forbes report. And most importantly, these customers value travel counselors who provide personalized service – like calling on the telephone and offering post-trip incentives to lock in loyalty.
Travel sellers are using “top chef” tools in the kitchen
New innovations are empowering travel professionals to take control of their businesses and define exactly how, when and where they sell travel. Industry-leading solutions like Amadeus Selling Platform Connect are helping travel professionals work beyond the desk and go mobile. Our online booking engine, Amadeus e-Power, helps agencies create new revenue streams using the same search and shopping technology as the leading names in travel.
Airlines are spicing up the menu with fresh fixin’s
Amadeus research points to a $130 billion opportunity for airlines to improve the traveler’s shopping experience by merchandising better, and providing “extras” their passengers are willing to pay for. These ancillary services include priority boarding, preferred seating, airport lounge access, prepaid baggage and more.
And when it comes to technology, carriers are choosing solutions like Amadeus Altéa that enable their retailing strategies. Cape Air is the third U.S. carrier in the past seven months to implement Amadeus’ next-generation IT solutions, following Seaport Airlines and our flawless migration of Southwest Airlines’ international flying.
Passengers take home the prized dessert
At Amadeus, our goal is to help you provide excellent products and services to your clients and end-travelers, ensuring long-lasting, satisfying and profitable relationships. The Amadeus Personal Disruption Companion app eliminates stress, frustration and long lines – putting passengers back in control of their travel experience. That’s sweet news for travelers – like snagging Grandma’s secret coffee cake recipe!
What travel technology innovations are you most thankful for this season?