Travel’s top social capital seekers: Skye Mayring

skyeWith a goal of visiting 100 countries by 2025, Skye Mayring, a travel expert, millennial blogger and “Lowell Thomas Travel Journalist of the Year” award recipient, is always on the go. Under her online avatar, @JoanJetsetter, Skye has captured a large digital audience by posting her globetrotting adventures on various social media channels. Spoken like a true social capital seeker, Skye gave us the low-down on why her online travel presence is important to her.

What’s your take on the importance of documenting your travels using social media? 

If you don’t see anything about my trip on Instagram, Vine, Snapchat or Twitter, it’s like it never happened at all. It’s a post-modern interpretation of “If a tree falls in a forest and no one is around to hear it, does it make a sound?” As a travel blogger, social media is a major part of my daily life – I’m checking, posting, commenting and liking before I get out of bed in the morning, documenting my discoveries throughout the day and seeing what I missed on my social feeds before I call it a night. These days, you’ll seldom see me on a trip without three GoPro cameras, my DJI drone, a one-terabyte external hard drive and all the accessories I need to capture my experience for YouTube. I know it seems excessive to those who aren’t content creators themselves, but it’s the only way I want to travel.

What’s important to you when you travel?

Far-flung destinations, strong traditions, adventure and first-time experiences are some of the attributes I consider when planning a trip. I’d like to be the first among my friends to try something new – something that might be outside my comfort zone and theirs – and report back to them about the experience. Of course, I also want to make sure that wherever I go and whatever I do is going to read well on video and in photos, which takes some extra research.

How can travel companies tap into this demographic and appeal to travelers like you?

Free, fast Wi-Fi access for multiple devices should be available everywhere, and signing in should be a one-time, super quick process. Suppliers should make the entire travel experience flawless and seamless, from the research and booking phase to the moment travelers return home. Mobile sites and apps should be easy to navigate, and there should be multiple ways for travelers to get in touch with the company, including text messaging directly with a concierge who can assist in real time. I’d like to be able to make every transaction through my phone, in the simplest way possible, by using services like Apple Pay. I’m positive that I would make more transactions if all I had to do were press a button.

Check out more of Skye’s awesome travel pics and read up on her travel stories on her blog!


  1. Skye’s comments are very insightful. Wi-Fi access and ease with transactions would improve the traveler’s experiences immensely. I appreciate her sharing the experiences from her travels and find her to be a breath of fresh air. Love the pics too!

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