Einstein said, “If you can’t explain it simply, you don’t understand it well enough.” While IATA’s New Distribution Capability (NDC) is definitely not as complex as theoretical physics, questions still linger around this new industry standard.
What is NDC and why is it important?
New Distribution Capability is an XML-based data transmission standard that aims to create a new, single language for all air content, available across channels, in real time. As a universal messaging standard, NDC can unify how travel data gets distributed between airlines, travel sellers, corporations and technology providers. NDC works with any business model, and runs alongside GDSs and other existing infrastructures.
What are the benefits?
When fully implemented, NDC will enable travel companies – from airlines to travel agencies – to evolve how they distribute and merchandise content. We all know that more new options for travelers equates to more revenue for the travel industry! This new standard will foster greater innovation, personalization and brand recognition within a simplified shopping flow. The opportunities are endless, potentially revolutionizing how travel is bought and sold in the future.
Amadeus wants to help everyone better understand NDC by filling in the knowledge gaps. For this reason we’ve created a dedicated program, NDC-X, designed to drive adoption and ensure success across the industry. NDC-X focuses on practical use cases of the NDC standard, and adopts a test-and-learn approach to improve industry-wide capabilities.
We’ve been working on NDC since 2014, when Amadeus was the first in the industry to deploy NDC XML v1.0 in production with United Airlines. Since then, we’ve been working closely with IATA to develop the NDC standard, and consulting with the entire industry to find best practices that deliver equitable economics for all.
Fueled by collaboration, the Amadeus NDC-X program is a catalyst that’s helping move industry players in the same direction: toward cohesive adoption of a single NDC standard. You don’t have to be an Einstein to recognize the exciting future potential! To learn more, visit our website.